Newsletter – Dec 2025

In mid-September, we were contacted by Saatchi & Saatchi to help source a location for an event in partnership with John Lewis, as part of their new ‘Where Love Lives’ Christmas campaign. It was a slightly different brief for us – but one we were excited to take on!
Fast forward to mid-November, after countless email threads and mountains of paperwork, we found ourselves proudly managing a live-streamed music event at Westfield London, hosted by DJAG in collaboration with the John Lewis Partnership.
The evening featured incredible performances by Alison Limerick and Labrinth, each delivering their own rendition of the iconic track Where Love Lives – Alison with her original version, and Labrinth with a remix reflecting the emotional style heard in the John Lewis advert. As normal, DG AG also welcomed a wonderful mix of guests and performers throughout the event, as well as giving out Christmas gifts to some of the VIP guests.
As a final touching moment, the ‘Dad’ from the John Lewis advert, actor Robert Davide, met with Alison. All proceeds from the re-imagined Where Love Lives vinyl, sold in John Lewis stores, are being donated to the charity Building Happier Futures. We were proud to have worked on this star studded and worthy event.